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FASHION

ORELIA LAUNCHES IN THE US

Announcements, Launches/Relaunches

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Jewellery brand Orelia has announced its launch in the US in November. Following the opening of its biggest concession area in Topshop's flagship Oxford Street store at the end of October, the label will open concessions in Topshop Chicago, Los Angeles and New York, as well as the new Fifth Avenue store which opens November 5. Founded in 2007, the Brighton-based brand has gained a celebrity following including Alex Jones, Christine Bleakley and Fearne Cotton. To celebrate its Topshop concession and US launch, the brand will hold a press breakfast - see events.

HALLE BERRY TEAMS UP WITH SCANDALE PARIS

Announcements, Launches/Relaunches

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Actress Halle Berry has collaborated with French lingerie brand Scandale Paris to launch it in select Target stores and online on October 27. The lingerie label was initially established in 1932 and recently rediscovered by Halle who has partnered with Erik Ryd, owner of Hop Lun (HK) Ltd., to introduce the brand to female consumers first in the US and then worldwide in 2015. The collection is designed to celebrate the many roles that women play.

BEAUTY

MICHELE MARIE PR HANDLES SWOON

Account Wins, PR

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Beauty brand Swoon has appointed Michele Marie PR to handle its press and publicity. The label was founded by Keisha Wright, who wanted to create cosmetic tools that act as a solution for common beauty bothers such as lip gloss applicators not reaching the end of the tube. This inspired the first product, Universal Lip Gloss Scoop & Applicator, which launched at Cosmoprof. The part scoop part applicator features a non-porous, easy to clean and flexible application head, with an extra long neck to reach the bottom of a gloss tube. The wand also features a cover that snaps closed, making it ideal for travel. Since its debut, Swoon has become one of the first independent African American brands to be stocked at Sephora.

L'ORÉAL PARIS NAMES NAOMI WATTS AS SPOKESPERSON

Announcements, Appointments

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Global beauty brand L'Oréal Paris has announced the appointment of actress Naomi Watts as its latest Spokesperson. Naomi says, 'I am deeply honored to join this inspirational brand. L'Oréal Paris has been telling women for decades that they are 'worth it' - this is not a slogan, it's an inspirational mantra. L'Oréal Paris embodies much more than legendary products, it also promotes self-affirmation, self-confidence and allows each and every woman to value herself no matter what her age, background or nationality.'

LIFESTYLE

MICHELE MARIE PR REPRESENTS PAPERGOLD

Account Wins, PR

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Michele Marie PR has announced its representation of PaperGold. Due to a technological process, gold has been transformed into a paper thin bill that can be easily held, folded and carried. Currently available in 1/10th gram of pure 24kt gold per bill, the process begins with customized artwork of American symbols of power and wealth, then placed into a machine that deposits precise amounts of liquid gold on the film. Each bill is then placed between thin film and cut, before being verified. Pricing for PaperGold currently starts at $100 for 10 bills, with a $50 for five bill option introduced from October 17.

AMARA EXPANDS INTERNATIONAL BUSINESS

Announcements, Launches/Relaunches

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Luxury online retailer Amara has announced the launch of its French website as part of its international expansion plans. The new site will sit alongside Amara's current international sites covering the UK, United States, Australia and United Arab Emirates. It will be managed from the UK with a dedicated French speaking customer services team available to assist customers via phone, email and live chat. France is Amara's third largest international region following US and Australia. The brand has seen significant growth in sales and traffic in Europe since migrating from .co.uk to .com in 2013, and is currently looking into other European territories to continue expanding into over the next 18 months. The homeware retailer began as a small business based in the Essex countryside and has grown to offer luxury interiors worldwide.

MEDIA/INDUSTRY

NYLON MEDIA INC. APPOINTS NEW CEO

Appointments

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NYLON Media Inc. has announced the appointment of Paul Greenberg as its new Chief Executive Officer. Greenberg's previous roles have included CEO of CollegeHumor and prior to this President, Digital of Time Inc.’s Lifestyle Group. Named one of The Hollywood Reporter’s Top 50 Digital Power executives while serving as Executive Vice President and General Manager of TV Guide Digital, Greenberg is also a regular contributor to the Fox Business Channel on media and technology issues.

TURN KEY ANNOUNCES US EXPANSION

Launches/Relaunches, PR

2d
Integrated Leeds and London-based agency Turn key has launched its Los Angeles office this week. This marks the second expansion from the marketing, digital and PR agency, having established a London office in spring 2014. Turn Key Founder, Nik Entwistle, says: 'There is strong demand in the US market for integrated agencies that can deliver world-class creative as part of a digital, marketing and PR and social media offering. Building a team in the US is a natural next step given client demand and furthers our vision to become a truly global agency with key market hubs.'