You are using Internet Explorer 8.0 or less to view this site.

In order to login, Celebrity Intelligence requires a modern browser

(Chrome, Firefox, Safari or Internet Explorer version 9 and above).

BEAUTY

BOSS PARFUMS LAUNCHES BOSS THE SCENT

Launches/Relaunches

14h
BOSS Parfums has announced the launch of BOSS THE SCENT Eau de Toilette. The fragrance has top notes of spicy ginger, with a heart composed of the aphrodisiac maninka fruit from Africa combined with lavender, and an intense, burnished leather, at its base. The campaign sees British actor Theo James as the face of the fragrance, starring in a short film produced by American director, screenwriter and film producer, Darren Aronofsky; as well as in print advertising directed by Photographers Mert & Marcus. Available now at Macy's in North America and nationwide in the UK from September 16. RRP £45/$68 for 50ml, £64/$85 for 100ml and £85/$117 for 200ml. #BOSSTHESCENT #POWEROFTHESCENT

AZIONE PR ADDS TO CLIENTS AND TEAM

Account Wins, PR, Appointments

15h
Azione PR has announced its US representation of sportswear labels Sweaty Betty and HPE Clothing, health food companies Indie Fresh and EatPops, natural beauty brand and spa CAP Beauty and retail app Tictail. Additionally, the firm has announced the appointments of Sophie Weill as Account Executive and Maxine Silva as Senior Account Executive in its LA office. Sophie joins from Shadow PR where she served in the same position while Maxine previously worked at womenswear brand AND B as a PR Manager.

PUREOLOGY ANNOUNCES SMOOTH PERFECTION RANGE

Launches/Relaunches

16h
Pureology has announced the launch of its Smooth Perfection range, available today in salons and from ULTA. Built specifically to create heat-safe and frizz-free styles for color treated hair, the line comprises Smooth Perfection Shampoo, Condition, Lightweight Smoothing Lotion, Frizz-Fighting Serum, Intense Smoothing Cream, Style Shaping Gel and the Smooth Perfection Cleansing Condition which launched in June (as rep'd June 1).

LIFESTYLE