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BEAUTY

ESTÉE LAUDER TAPS EVA MENDES FOR NEW DIMENSION RANGE

Announcements

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Eva Mendes has signed with Estée Lauder brand New Dimension to represent its transformative skincare collection. As part of the deal, the actress is set to appear in digital, TV and print advertising campaigns which launch this fall. Eva said: 'I'm excited to represent New Dimension skincare because I can relate personally to what it stands for - the power we have as women to take control and transform our own beauty.' The collection includes New Dimension Shape + Fill Expert Serum and New Dimension Expert Liquid Tape, both of which help women to transform their appearance by defining the look of contours.

LIVING NATURE LAUNCHES SENSITIVE SKIN RANGE

Launches/Relaunches

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New Zealand's certified natural skincare and cosmetics brand Living Nature has announced the addition of the Sensitive Skin Range to its offering. Formulated to deeply hydrate, nourish, protect, soothe and calm sensitive skin, the line is hypoallergenic and free of fragrance and allergens. It contains the purest, certified natural ingredients, combining the soothing, hydrating benefits of the gel produced by the New Zealand Harakeke Flax plant, with the skin-softening, restorative properties of organic virgin coconut oil. The range is comprised of the Sensitive Cleanser, a mild soap-free cleanser that won't strip the skin of its natural oils and moisture (NZ$38); Sensitive Hydrating Toner to soothe, hydrate and effectively tone sensitive skin without irritation (NZ$38); Sensitive Day Moisture, a gentle daytime moisturiser with avocado oil to provide effective, nourishing care without irritation (NZ$38); and Sensitive Night Moisture, a gentle night-time moisturiser with avocado oil for deep overnight nourishment that supports skin's natural cell renewal process without irritation (NZ$38). Available in New Zealand from May 25 and in the UK in June, GBP prices to follow.

KRISTEN TAEKMAN LAUNCHES NAIL POLISH LINE

Launches/Relaunches

3d
Kristen Taekman of The Real Housewives of New York City has announced the launch of her nail polish range, inspired by her love of manicures and beautiful nails. The line, named POP OF COLOR, will be available exclusively at Ricky's NYC and consists of 12 glossy shades, named after personal references such as Kristen's son's name (CASH) and EBOOST (her husband's company). Each polish is 4-free, cruelty free, vegan and made in New York City. RRP is $8 per bottle.

LIFESTYLE

GQ USA OPENS THE GENT IN MANHATTAN

Announcements

4d
GQ USA has announced the opening of The Gent, a venue for the modern gentleman, located within a landmark building in the West Village. Set to host exclusive events including pop-up art exhibitions, intimate film screenings, acoustic showcases, viewing parties for big games, salon-style conversation series, exclusive fashion and lifestyle experiences, DIY workshops, cocktail receptions and tastings, the 800 sq ft space used to house a chandlery and has been renovated and restored to feature characteristics of its 19th century origins. The interior is inspired by the GQ lifestyle and includes curated items for men such as grooming products, books, liquor and high-end accessories.