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BEAUTY

STRIVECTIN ANNOUNCES BRIGHTEN & PERFECT COLLECTION

Launches/Relaunches

2d
Clinical beauty treatment brand StriVectin has revealed the launch of its Brighten & Perfect Collection, formulated to boost the skin's clarity, even the tone and give a radiant, youthful glow. The brand has used a three pronged holistic approach to address discolouration and uneven skin tone; activation, production and transfer of melanin. Phase one prevents the formation of melanin precursors to result in brighter skin and stimulates enzymes in the skin for even tone. Phase two decreases the production of melanin to naturally lighten and fade the appearance of dark spots and discolourations. Phase three inhibits the transfers of melanin so that hyperpigmentation is reduced. The line features three clinically proven products; Intensive Illuminating Serum (£79) a lightweight brightening serum; Radiance Refining Moisturizer (£79) for smoother and brighter skin and Instant Revitalizing Mask (£55) to brighten the skin and refine texture. Available May.

LIFESTYLE

COVETPR ANNOUNCES DOUBLE CLIENT WIN

Account Wins, PR

1d
CovetPR has announced its representation of organic drinks brand RUNA and healthy on-the-go food choice Nourish Snacks. RUNA is a line of natural, organic, non-GMO teas and energy drinks made from guayusa, an Ecuadorian super-leaf containing as much caffeine as coffee and twice the antioxidants of green tea. The range includes ready-to-drink teas and clean energy drinks, as well as pyramid infusers and loose-leaf tins and boxes. Nourish Snacks, designed by Joy Bauer, Nutrition and Health Expert for NBC's TODAY Show, are 200 calorie or less snack bags, made up of gluten-free, dairy-free and vegetarian food such as honey-roasted chickpeas, coconut chia-oat clusters and tart cherry and roasted edamame.

SHA OSEI PR TEAMS UP WITH MOONLOOK

Announcements, Launches/Relaunches, PR

3d
Paris-based creative agency Sha Osei PR has collaborated with MOONLOOK, a company created to develop and promote African design talent, for its forthcoming pop-up store which opens in May. Located in Paris' Le Marais and open until June, the temporary space will enable designers to showcase their collections to press, buyers and the general public. The development of the designers' brand identity, marketing advice (digitally and offline) sourcing materials and distribution will also be a focus through the Sha Osei PR consultancy division. Press view will take place in May.

MAUI JIM AND ATP ANNOUNCE GLOBAL PARTNERSHIP

Announcements

3d
Sunglasses brand Maui Jim has announced a new global partnership with men's professional tennis governing body the ATP. As part of the three year partnership, Maui Jim has become the official eyewear and supplier of the ATP World Tour, and also of the season-ending Barclays ATP World Tour Finals at London's O2 arena. Maui Jim's polarized sunglasses have lenses that increase definition and depth perception, and are available in over 112 styles for men and women. The designs cut 100 percent of harmful UV rays and 99.9 percent of glare from above, below and behind each lens. Lenses come in four different materials and are suitable for outdoor activities and sports, and in four different colours to enhance vision in varying light conditions.

MEDIA/INDUSTRY

LAGOS ANNOUNCES MANAGEMENT CHANGES

Appointments

1d
Fashion and fine jewelry brand LAGOS has announced a number of changes in management, starting with Steven Lagos who has been named Chairman and Creative Director, previously serving as CEO and Creative Director since the inception of the company in 1977. Chris Cullen has been promoted from his role as President, in which he's served for the last seven years, to CEO which sees him in charge of growth targets going forward. Isabelle Scarchilli has been promoted to Vice President, Marketing, having served as Director of Marketing for the past four years, and will execute new brand strategy to build further company awareness. Additionally, Amanda Willinger, previously Director of E-Commerce, has been promoted to Vice President, Digital & E-Commerce, and Diana Nichols has been appointed into the newly created position of Sales Director.