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August 15 sees the launch of the first 007 male fragrance, dedicated to legendary British spy James Bond (rep'd June 21, 2011). The aromatic fougère scent features notes of lavender, moss, coumarin, vetiver and apple and comes in a glass flacon in dark blue, inspired by the distinctive magnum meshing texture found on Bond's cars. Available in 75ml and 125ml EDT priced at £32 and £42 respectively, 007 will be available exclusively at Harrods. Marking the 50th anniversary of James Bond, the fragrance's print campaign is shot by Greg Williams.