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Beauty brand Jemma Kidd has created a new range of long-lasting lip colours. The JK Jemma Kidd 24/7 Long-Wear Lip Colour features five shades: 01 temptress, 02 femme, 03 English rose, 04 minx, and 05 monroe. Each shade contains macadamia and avocado oils for hydration and conditioning, and antioxidant vitamin A, C and E to nourish and protect. The full collection can be purchased at asos.com and jemmakidd.com from mid-August priced at £9 each.