W Communications has been appointed to manage press and publicity enquiries for British fashion and lifestyle brand Aubin & Wills. The agency's remit includes rolling out a strategic brand campaign, reinforce the label's positioning and set up partnerships to further establish its lifestyle credentials. Founded in 2008, Aubin & Wills offers men's and womenswear, has a concept store at 66-68 Redchurch Street in Shoreditch as well as two collaborative spaces: the Aubin Cinema and the Aubin Gallery. Additionally, Sophie Dahl has been announced as the face of the brand's autumn campaign alongside Andre Van Noord, which is shot by Guy Stevens.
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