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Alöe, a lingerie and ready-to-wear label has appointed WHITE SMOKE COMMUNICATIONS to handle its press and publicity. The brand offers a complete wardrobe for women, with sharp tailoring and a feminine touch. The autumn/winter 2012 collection uses fabrics such as silk crepe de chine, textured silk and satin, and merino/cashmere. UK stockists include Iris, The Cross, and JW Beeton for ready-to-wear, and Fenwick (Bond Street), Coco De Mer, and Quintessentially Gifts for lingerie.