Inter City Group has appointed instinct pr to launch Lipsy's second fragrance, Lipsy London Love. The agency's remit also includes the rest of the brand's beauty offering as well as watches. instinct pr will generate media coverage by creating celebrity associations and tailored events, such as a Christmas in July showcase. Lipsy London Love rolls out in-store and online late August, followed by retailers such as Boots, Very.co.uk and specialist high street fragrance stores from September. A limited edition Christmas gift set with the fragrance and a scented body lotion will also be available.
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