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Jergens relaunches in the UK with new product line-up

(Launches/Relaunches, Skincare)

US beauty brand Jergens relaunches its entire skincare line in the UK in July. The relaunch was announced at a private lunch this afternoon, June 20, at Mews of Mayfair and the range features new packaging and branding as well as new formulations. New products are: Daily Moisture Fragrance Free Dry Skin Body Moisturiser, Skin Firming Daily Toning Body Moisturiser, Soothing Aloe Fast Absorbing Body Moisturiser, Ultra Healing Extra Dry Skin Body Moisturiser, Daily Moisturiser, Dry Skin Body Moisturiser and Deep Conditioning Oatmeal Body Cream. The collection also features two new hand creams and the reintroduction of the classic Cherry-Almond Body Moisturiser, which was first advertised by Hollywood screen actresses almost 100 years ago. The Jergens brand sells 81 units a minute in the US and is available at supermarkets and high street chemists in the UK.

Published: 20 Jun 2012

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