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Michelle Mone makes her first foray into beauty with the launch of UTan, a range of self-tan products, launching on May 11 at Selfridges. All publicity for UTan is being handled by instinct pr who reports directly to Michelle Mone and Ultimo's General Manager Margaret Attwool. The agency celebrates its first birthday this month and UTan joins its current clients which include Panache, Puma Bodytrain, Lucinda Ellery Hair Extensions and laidback london footwear. The PR for Ultimo Lingerie continues to be handled in-house by MJM International Ltd.