July 21 sees the launch of Emotional Brilliance, a brand new colour cosmetics collection from Lush, which matches your psychological needs to what colours you should be wearing. The range consists of lip colours, eyeliners and eyeshadows, and does not take inspiration from trends, but instead works as a way to wear something that has been designed for the individual. Lush created the collection in collaboration with Strategic Behavioural Therapist Lady Kennedy; together they came up with a colour game intended to unveil the colours you should be wearing to fulfill a need. The first colour choice you make symbolises your strength or weakness, the second represents a subconscious need and the third choice is your talent. The 30-product range is all completely vegan friendly, and hints and tips are available to show customers how to use their colours together, or separately. In addition to the colour range, Lush is also offering a supplementary product line consisting of a mascara, translucent face powder, and skin tints. The full line will be available in store and online.
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