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Amber Dudes Ltd, international distribution business has appointed Marmalade PR to handle all media and publicity for its new in-house brand Beach Athletics. The footwear brand will sit alongside the company's loungewear brand Bedroom Athletics. The first Beach Athletics collection offers brightly coloured gel flip flops as well as beaded sandals and boat shoes with vintage floral prints; the brand is available at retailers including Office, Fenwick's, Amazon and tReds as well as independent retailers.