Model and TV presenter Alexa Chung has been announced as the new face of Maje. She fronts the French label's autumn/winter 2012/13 campaign, photographed by Glen Luchford. The black and white stills show Alexa at the Porte des Lilas Metro station in Paris and are described by the brand as 'reminiscent of stills from a 1960s film.' Maje's last campaign was fronted by British model Lara Mullen.
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