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Sam Faiers has been announced as the face of new online swimwear retailer Swimwear365. She will model the pieces and give her own style advice via the website, as well as inviting fans to chat about the brand and ask any questions on Twitter. Fashion presenter, producer and stylist Helen Boyle from ITV's This Morning will style a photo shoot with Sam and create looks and trends for the summer season as well as assisting in introducing Swimwear365 to the UK media. The e-commerce site stocks the likes of Lascana, S.Oliver and Buffalo, UK exclusives to the site, as well as French Connection, adidas, HIS and Marie Claire. Interviews with Diane Fowler from Swimwear365 are available. See Fashion Monitor events for the press launch details.