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Lovingly by Bruce Willis is the new female fragrance from Hollywood actor Bruce Willis. Launched by Westphalia-based cosmetics manufacturer LR Health & Beauty Systems, the scent is the first global women's fragrance from Willis and follows his men's fragrance which rolled out in 2010. Lovingly by Bruce Willis features top notes of green citrus fruits, heart note of white blossoms, with base notes of sandalwood and musk. Priced at 34.95 euros, the perfume is accompanied by body lotion (19.95 euros), shower gel (17.95 euros) and deodorant spray (19.95 euros), available exclusively through LR sales partner on www.lrworld.com. The scent is a declaration of the actor's love to his wife Emma Heming-Willis, who is featured in the ad campaign.