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Lily Cole has been announced as the first Global Brand Advocate for The Body Shop. The ethical brand made the announcement at an international event in London last night, March 22, where Lily's Cruelty-Free Make-Up collection for The Body Shop was also unveiled, celebrating the Against Animal Testing stance of the company. The event also saw the launch of the ethical retailer's Beauty With Heart movement which aims to inspire individuals across the world to transform the boundaries of beauty, and places emphasis on a beauty experience that is more than skin deep, 'empowering people the world over to Look Good, Feel Good and Do Good.' Beauty With Heart will be introduced through the brand's new Pulse boutiques; Hungary will be the first country to open as a new market using only Pulse stores in April.