Lancôme has named Hollywood actress Lily Collins as it new brand ambassadress. Lily, who will next be on screen in 2014's 'Love, Rosie', will begin her work with Lancôme in January 2014, starting with its spring make-up collection French Ballerine. Lily stated: 'It's an absolute honour and privilege to have been chosen to represent the Maison Lancôme. I have always admired the brand's unique and distinctive appreciation for inner beauty and grace, elegance and utter radiance. I feel incredibly lucky to be included among the most inspirational women ambassadresses for one of the most prestigious brands in the world. It's truly a dream come true.'