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Mizani appoints Shingai Shoniwa as Celebrity Ambassador

Mizani appoints Shingai Shoniwa as Celebrity Ambassador

(Announcements, Hair/Haircare, PR)

Curly hair specialists Mizani (part of the L'Oréal Professional Products Division) has appointed Noisettes lead singer Shingai Shoniwa as its first ever celebrity spokeswoman. An exclusive photographic shoot marks the beginning of the new partnership, with Shingai representing the hair brand in all of its key marketing campaigns. Shingai will be available for press days and interviews on behalf of Mizani.

Published: 26 Feb 2013

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