On Our Radar...'No makeup' beauty influencers
Welcome to another edition of On Our Radar, hand-selecting our top influencers in a particular niche you need to know about. This week, we're examining a sub-sect of the beauty pack, known for creating or sporting 'barely there' makeup looks. Made famous by brands such as Glossier, 'no-makeup' makeup has risen in popularity amongst millennial consumers who prefer to keep things au naturel. Comprised of models, makeup artists and influencers from all verticals; this list suggests ten, fresh-faced cosmetic tastemakers fashion and beauty brands should be using in their campaigns. Read on for aesthetic inspiration...
Elle McNamara is a UK-based, beauty-focused Instagrammer who goes by the name Bambi Does Beauty. Listed in Stylist’s Inspirational bloggers to follow in 2018, she is a beauty columnist at Glamour . Repped by Premier Artists; Elle has just over 30K followers on instagram and a good 3.97% engagement rate. On a mission to enhance natural beauty, her main audiences are in the UK, US and Australia.
Lesley Buckle is a London based blogger and Instagrammer who shares fashion and beauty content. Lesley initially began her blog, Fresh Lengths, as a hair journal and now uses it to document her casual style and classic, minimalist makeup preferences. An ASOS Insider; Lesley's 44.23 equity score is well above the 23.45 median for influencers within the 100K-200K follower band.
Nisa-Maranda Jones is a German singer-songwriter, based in Berlin, who shares her personal style on Instagram. With just over 33K followers on the platform, Nisa's 11.6% engagement rate is extremely high. Professionally, her followers are dancers, models, and artists, who enjoy clothing, R&B and poetry in their spare time. 7.7% of Nisa's audience speak Portuguese.
New York Instagrammer and creator, Lee Armoogam, uses her account to share her bohemian personal style and healthy lifestyle. Lee's audiencer percieve her as the Purist, Teacher, Visionary and Philanthropist archetypes, and her 45.83 equity score, puts her well above the average score for influencers within her 50K-100K follower bracket. Her colourful content focuses on nature and nourishment.
Maria is a fashion and beauty blogger and vlogger hailing from Brazil but based in the US. Her popular YouTube channel features hair and beauty tutorials, look books and fashion hauls. Maria's engagement is highest on Instagram (7.33%), though her YouTube audience is largest (696K subscribers). Her audience percieve her four most dominant attributes to be that she is charitable, sophisticated, inspirational and charming.
Los Angeles-based Sazan Hendrix covers hair, make up and style on her eponymous blog and vlog, sharing her personal tips and tricks. Host of podcast The Good Life With Stevie and Sazan, she is also the co-founder of monthly subscribtion beauty box; Bless Box. Based in California with her family, Sazan has her highest engagement rate (9.37%) on YouTube and has worked with Simple, Smashbox, Buxom and True Religion.
Asia Jackson is a half Filipino and half African-American digital influencer and actress based in LA. She primarily connects with her audience via YouTube and uses her channel to share beauty, fashion and lifestyle content; she also vlogs about her life as a young actress. Asia counts model Salem Mitchell in her influencer network, as someone actively engaging with her on social media.
Lauren Michelle Pires is a London based freelance editorial manicurist and photographer. Her grad show at Central Saint Martins saw her headhunted by Louis Vuitton. Lauren’s work has been showcased by the likes of Vogue, Elle and Harper's Bazaar, leading her to be head manicurist for Dolce & Gabbana’s Couture show. Her natural beauty on Instagram highlights her personal preference for a fresh-faced, dewy glow.
Zarina is a model, stylist, photographer and creative, based in London. Repped by The Hive Management in the UK and Blow Models in Spain. Zarina has created an ongoing series challenging the relationship between women and the way fashion photography depicts them. The series explores the person beyond the character. She has 716K Instagram followers.
Nikita Ladwa is a UK fashion and beauty blogger who is a big fan of natural beauty. She is best known for her popular site Naturally Naked, where she shares personal style posts, beauty tips, and lifestyle advice. Founder of crop top brand; The Naked Laundry; Nikita has a background in fashion marketing. Common brand affinities for her audience include ASOS and Topshop.
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