On Our Radar...Israeli Influencers

Korin Avraham

Israeli blogger Korin Avraham founded her blog, Ya Salam, back in 2011; she uses the site to cover fashion, beauty travel and lifestyle. Korin is based in Tel Aviv and has a background in law. She is now one of Israel's top bloggers and It girls. An ambassador for Toni & Guy; Korin’s audience perceive her as a Conqueror – suggesting she is bold, determined and courageous.

Nastya Lisansky

Nastya Lisansky is an Israel-based fashion blogger known for her luxury style. She studied public relations and dressmaking before becoming an influencer and has since collaborated with the likes of Moschino and Nike. Photographer and TV Host Yarden Harel is in Nastya’s influencer network; actively engaging with her on social.

Avishag Nagar

Israeli influencer Avishag Nagar has worked on campaigns for the likes of Adidas, Calvin Klein and Supreme. With 141K Instagram followers and a 2.17% engagement rate, Avishag speaks to a 67% female audience, typically aged 17-24 who are based in Israel and Italy. Strong influences for her followers include Luisana Lopilato, Who What Wear and Urban Outfitters.

Meital Weinberg Adar

Meital Weinberg Adar is an Israeli social media influencer known as Mmmwa, who has created a fashion collection for brand Ronen Chen. She runs a branding, creative and social content agency. Meital’s influencer equity score is high, at 60.4, which puts her close to the top score (73.76) for influencers with a combined reach of 20K-50K, and 19.51% of her followers speak Hebrew.

Tal Noy Zaid

Personal stylist and fashion consultant, Tal Noy Zoid, is an Israeli fashion and travel influencer who has worked with Levi’s. Tal’s 56.71 influencer equity score puts her well above the 28.06 median score for influencers within the 10K-20K follower bracket. Her audience are 69% Jewish and are commonly realtors, designers and lawyers by profession.

Eti Ovadia Kobo

Eti Ovadia Kobo is a high-end fashion and lifestyle influencer based in Israel. Also a yoga enthusiast; Eti is active on Instagram only, where she has a reach of 37.8K. American influencers Natalie Suarez and Aika are in Eti’s influencer network, actively engaging with her on social. Her audience are a male and female mix, of all ages, but only 3.64% are parents.

Zivco

Social content creator Zivco specialises in lifestyle and fashion brand collaborations. Her aesthetic is arty and editorial, and she has recently shot a campaign with Mango Israel. Zivco’s followers are interested in spending money on clothes, magazines and shoes and share brand affinities such as Free People, ASOS and Billabong.

Shiran Mania

Instagrammer and blogger Shiran Mania is a Tel Aviv-based senior stylist and personal shopper who loves fashion, food and travel. Shiran’s audience is 73% female, predominantely aged 25-29, married and based in Tel Aviv, though her second most dominant city is New York. Mainly English speaking; her followers often tag #fashion, #shoes and #style.

Shavit Wiesel

Shavit Wiesel is an Israeli actress who starred in Rpad 40 South and is a brand ambassador for Neal’s Yard on Instagram and a regular at Tel Aviv Fashion Week. Crowned Miss World in 2010, Shavit has a 1.17% engagement rate. Her audience speak English, Hebrew and Spanish and shop at Mango, ASOS and Topshop. Outside of Israel, Shavit has a fan base in the United States.

Romy Spector

Influencer Romy Spector is the founder of fashion label Dé Rococo. With over 105K followers on her personal Instagram and 27.8K on the brand channel, Romy has worked with MAC Cosmetics Israel and speaks to a 20-29-year old audience based in the cities of Tel Aviv, London, New York and Istanbul. In their spare time, Romy’s followers enjoy home & garden, shopping and furniture.

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