Influencer Spotlight on Alexandra Light of What Alex Wears

Alexandra Light is the UK-based fashion and beauty blogger behind What Alex Wears and contributor to HELLO! magazine, after previously serving as Website Editor on the title. Following the success of her daily outfit posts on Instagram, Alexandra started her blog in 2016, where she shares her skincare, beauty and fashion finds.

Fashion and Beauty Monitor caught up with Alexandra to discuss her love/hate relationship with Instagram and the perks of being a blogger.

My career plan has always involved fashion, beauty and writing. So I really feel like I've hit the jackpot with blogging! I feel very lucky.

My career highlight was going to LA to film content with Urban Decay. That wins hands down!

I love travelling, and being a blogger allows for a lot of it. It’s certainly a perk. Nothing beats getting on a plane and jetting off to a different part of the world. I also love having an amazing community of people who I can engage with regularly. Trolls and 'haters' dominate the attention surrounding social media, but there is so much positivity - it's incredible!

Instagram can be quite tough nowadays. The algorithm has really affected mid-size accounts and it's hard to get the same reach as before. I feel like you have to 'play the game' now, which is sad as Instagram used to be such a cool, simple concept that favoured every account equally. Despite this it’s still my favourite social media platform. I love the community I have on there and it's by far the platform that garners the most work for me.

What makes a collaboration opportunity stand out is how much creative control is allowed. A turn-off is definitely when lots of demands are made before ascertaining whether the collaboration is a good fit or not.

People may not know that I play the piano. It's one of my all-time favourite things to do and it immediately makes me feel calm and peaceful - it resets me when I'm feeling overwhelmed!

The fashion label that I'm really loving at the moment is... River Island. I've had to stop myself walking in there because I won't walk out empty-handed.

I switch off by spending time with my boyfriend. When I'm feeling stressed or just overwhelmed with work, he can almost immediately bring me back down to earth. Also spending time with my cats - they're such calm creatures!

I'm thinking of going to make-up school. I love doing make-up but I've never had training so feel like I'm missing skills.

The best advice I’ve ever received is to be nice to everyone you meet. Not only because it's a small industry and you might come across them later down the line, but just because you should. You should be nice to absolutely everybody you meet!

To discover how Fashion & Beauty Monitor can enable your brand to make data-informed decisions on the right influencer to collaborate with, whether it be Alexandra Light or one of thousands of other influencers that we track - get in touch.

whatalexwears.com

@alexlight_hello

@alexlight_ldn

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@b_theagency

@lizlharris