On Our Radar…US Family Influencers to Follow This Thanksgiving

Matt Robinson

Matt is a food and lifestyle influencer who shares recipes and family adventures across his platforms, including his blog Real Food by Dad. Focusing on everyday meals for the whole family, Matt also covers his life with his fellow food blogging wife Naomi and children. Matt is perceived as a teacher by 48.55% of his audience, which makes him a trusted source of information for his followers.

Ashley Jennett

Blogger at The Stalk and the Beanstalk, Ashley Jennett is a professional photographer and mother of three. She uses her blog and social channels to share her perspective on motherhood and family life, as well as display her photographic work. Ashley speaks to a predominantly female audience aged 30-34 and has a small following in the UK, Canada and Brazil.

David Clark

Next in this week’s line-up is another photographer, this time in the form of David Clark. David documents the travels of him and his wife Amber Fillerup Clark. They pair have two children together and both work on the blog Barefoot Blonde which also sells clothes. Their content receives a solid 5.46% engagement on Instagram, and his mostly single, female followers are interested in fashion, photography, country and dance.

Brianne Manz

37-year-old Brianne Manz is a mom to three and blogs at Stroller in the City where she shares snippets of her family life in New York City. Brianne has a very strong 47.7 equity score at the time of writing, putting her well ahead of the 23.15 average for her peer group. Her audience see Brianne as a Philanthropist – championing values such as compassion and generosity.

Kilee Nickels

Mom of five Kilee Nickels is based in Kansas. Over on her site, One Little Momma, she posts about family life, style and DIY. Along with her husband, Nickels is also the owner of Nickel & Suede, an online shop selling leather accessories such as earrings and cuffs. Kilee’s audience brand affinities include IKEA, Anthropologie, Target and Whole Foods.

Ashley Nielson

Ashley Nielson writes about beauty, style, travel, food, DIY and family life at her blog, I Believe in Unicorns which started in 2010. Born in Arizona, Ashley is mom to two boys and lives with her husband Marcus. Ashley’s audience see her as fun and determined and are heavily influenced by celebrities including Taylor Swift and Lauren Conrad as well as the brand Etsy.

Brad Devine

Vlogger Brad Devine uses his YouTube channel to showcase his family adventures around the globe. Brad and his wife Hailey, share a passion for filmmaking and have amassed a large following with their humorous and polished content. British born, Brad blogs with Hailey at Somewhere Devine and involves his two daughters in his content.

Ginger Parrish

Ginger Parrish lives in Utah with her husband and two young sons Riggins and Jonah. Ginger uses her blog, The Parrish Place, to write about family, photography and the things that she loves. Ginger also founded her own online hat store, Gigi Pip, in 2015. Ginger engages with fellow parent influencers Lindsay Meyer-Harley and Chandra Fedrick on social media, putting them in her influencer network.

Naomi Davis

Naomi Davis is a New York based parent influencer, blogging at Love Taza. Naomi and husband Josh have five little ones: Eleanor (7), Samson (6), Conrad (4) and twin baby girls Beatrice and Madalena. Covering family, food, travel, a guide to New York, and little videos, Naomi’s audience see her as fun, charitable and disciplined and commonly tag #wanderlust and #datenight.

Ilana Wiles

Manhattan blogger Ilana founded her blog Mommy Shorts in 2010. The interactive site features contests and giveaways as well as personal stories, parenting charts and “The Mommy Show”, an online series in which Ilana interviews celebrities whilst also looking after her daughters Harlow and Mazzy. Her highest engagement is on YouTube and she has endorsed Pampers and Minute Maid.

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